Do You Take Time to Play?

Has this happened to you?

You’re working your business, but it seems off. Sales, web traffic, and social media engagement are fine, but for some reason something doesn’t feel right. It’s as if you’ve plateaued and haven’t been able to break through the ceiling.

Let me ask you something.

When is the last time you played?

I recently bought my granddaughter Eliza one of those play kitchen sets. You know the one that comes with a microwave oven, fake food (corn, turkey, etc.), and shopping cart. I got down on the floor and played with her. An ear of corn rolled under the counter so I crawled to get it. I placed food around the house and we pretended to go grocery shopping. I had a lot of fun playing with Eliza. The time I spent
with her made me think about you, the business owner, who doesn’t take time to play. You may be tapped out of business ideas or missing out on lucrative opportunities because you’re not tuned in to them.

If it’s been a while since you’ve channeled your inner child and kicked back with a coloring book and box of crayons, you may want to purchase these the next time you go shopping. Why? Because taking time to play can give you clarity, prevent burnout, and lead to more business.

While you may think that you don’t have time to play, you may want to reconsider.

At a conference such as the 2015 Spark & Hustle where the old model has been tossed out and bar raised on what is delivered, you can connect with unique business owners like yourself. Through collaboration, marketing strategies will be revealed that may have been in front of you. But you couldn’t see them because you’ve been working like crazy. Am I right?

Taking time to play is a step in the right direction to growing and reigniting your business.

How Playing Can Actually Lead to More Business

As a small business owner, you may feel that your work is never done, from answering emails to scheduling meetings. But working 50-80 hours per week without a break may do more harm to you and your business than good.

If you’re constantly fixing, doing, and implementing, you won’t see the gutsy move that may increase your business by 37 percent.

You may think that you can’t afford to say ‘no’ to over extending yourself. But if you hit a lull, you won’t be able to come up with profit generating business ideas. You also may not be able to motivate yourself like you’ve always done.

What’s a ‘trep to do?

You can play!

5 Great Ways to Play (Add Value to Your Business)

1. Go to the Playground.

When is the last time you went to a playground? If it’s been a while since you’ve swung on the swings or played on the jungle gym, close your laptop, get into the car, and drive to a playground. Hop on a swing and soar high without a care in the world. Look up at the blue sky and feel the warmth of the sun on your face. Do this and you’ll open your mind and be receptive to discovering the number one solution to your marketing problem.

2. Buy Tickets to a Sporting Event.

Do you like sports? Why not buy tickets to the next game in town? Get together with friends and head to the stadium or arena. Make a night of it. Eat dinner before or after the game. Who knows? The conversation may flow in the direction of a brainstorming session on how to improve your latest product or service. For my friends and I, a $25 bottle of wine can equate to a $10,000 idea!

3. Sign Up for an Art and Wine Class

Don’t you love a nice glass of wine? I do! Check out the restaurants in your area for a painting and wine class. Classes may range from $25 – $50, depending on the instructor and theme of the class. Everything is supplied, from canvases to brushes. There’s nothing like holding a brush in your hand and watching a picture come to life. Through painting, you may have a vision to add a new product to your line.

4. Got Kids? Watch Them Play

If you have kids, when is the last time you played with them? The next time your children ask you to play make believe (may be they’re going on a quest to save a kingdom), join them. Not only will your kids have a blast playing with you but you can stretch your storytelling skills. You may even think of an idea for an eBook that may lead to millions of sales.

5. Jump in Puddles

Instead of being sad that it’s raining, let out a big Yippee! Grab your rain gear and head outside and jump in the puddles. Don’t worry about getting your shoes and socks wet. Have fun splashing around. Feel the rain on your face – it will refresh you. When you look at your reflection in the water, you may see the answer to growing your sales.

Do you now see how taking time to play can lead to more business and increase your productivity?

I bet you do now.

Entrepreneurs Who Play Are More Successful

Suffering from burnout sucks.

Especially when you feel pressured to build your business no matter what it takes.

But taking time out to play can have positive effects on your business.

Just imagine taking the weekends off or one day during the week – with all of your everyday business responsibilities checked off. Sales are strong and steady. Collaborations are thriving.

Picture your children when you announce that you’re taking them to the zoo or park. Not only will spending quality time with them put smiles on their faces but it will reignite the fire and light within you.

To start, put “playtime” on your schedule right now.

Try something new each week. Keep doing those activities that invigorate you and toss out the ones that don’t.

You may double your business and productivity overnight.


When’s the last time you’ve played? If it’s been a while, join me, Tory Johnson, and many other fabulous business owners at the 2015 Spark & Hustle Conference on Monday, October 5, 2015 in Waltham, MA at the brand new U.S. headquarters of Vistaprint. No standard hotel ballroom set up. No vendor tables. No repeat speakers that you’ve heard before. Come out and play with a couple of hundred creative, resourceful, and smart business owners. Doing so may lead to your next big idea.


Coach Jenn Lee is a small biz strategist, marketing consultant and rockin’ high energy motivational speaker, and the founder of The Work Creative. Obsessed with small business owners and corporations who “get it” Jenn leverages her 25 years corporate sales and marketing experience to speak to small business owners, sales teams and companies across the nation. Her spot-on advice has made her a regular contributor on Orlando’s FOX News, and FOX Business Network, and is often featured in entrepreneurial podcasts and quoted in national magazines .  Follow along at @coachjennlee