With the resurgence of podcasts, their fast-growing popularity and an easy way to capture a loyal following of listeners, why wouldn’t you want to hop on this train? With simplified technology tools for editing and publishing coupled with audio access for everyone on the move, it’s a no-brainer.
Sounds great, right?!
However, even though you have the expertise and a voice with conviction, you may not have time on your side to be the creative conductor. The good news is you can still enjoy the ride by being a guest on other popular podcast. So how and where does one start to at least get invited into the dining car?
Here are five ways you can hop on board with those who are already on the podcast track and movin’ fast… Choo! Choo!
1) Identify your voice. Before you pitch, understand who you are, what you do and what expertise you bring to the table. Ask yourself this: Why me? Why this topic? Why now? You can’t just talk about beef sliders cuz you like them; you have to pitch this to the foodie podcast because your grandma won the beef slider contest for the past 60 years and only you hold the secret to slider success of which you now want to share with the world.
2) Get organized. Take some time to find 30 podcasts you’d love to be a guest on. They have to get you excited as well as be a platform that you could possibly contribute to. Then set aside time to research the producers or hosts for each one.
3) Each week, find five and listen to them. Research past shows and ask yourself, “Can I add something?” Is there something that isn’t in the archives that would add value to that person’s audience? Don’t forget to feel out the personality of the show and why the audience continues to stay engaged. It’s a combination of both the expertise and the personalities – like if Olaf were to interview Al Roker about why this winter has gone bat-crazy north of Jacksonville, FL.
4) Pitch the podcast. Do this in an email and structure the pitch in this order:
First introduce yourself: what you do, who your audience is along with your social media following and outreach. (Btw, do this in less than four sentences.) Give them some meat to understand who you are, then make your introduction relevant and personable to their show.
Next, compliment them. Make it personable, “After listening to 12 of your shows, I now know how to knit like a boss.”
Then propose your topic along with 3-5 key bullet points that you’ll share. It’s great if you can reference back a recent survey or statistic to give it some extra “umph” and credibility (plus you’ll sound super smart!).
Finally give them an example of you on a show and if you don’t have a show, record something.
Close by telling them your excitement of potentially being a part of their show.
5) Keep pitching. There is nothing wrong with stalking. Keep talking to them on twitter, liking and sharing on Instagram, responding on Facebook. Simply start a conversation and continue to follow-up. If you and your topic will benefit their audience, they will eventually bite!
Podcasting is a wonderful platform to get your service and/or product into the market. If you want a sample radio pitch that works, email me HERE! We can help your star in the podcast world rise!