Have You Worked ON Your Business Lately?
Audrey II: Feed me!
Seymour: Does it have to be human?
Audrey II: Feed me!
Seymour: Does it have to be mine?
Audrey II: Feeeed me!
Seymour: Where am I supposed to get it?
You may have hired a virtual assistant to help you with your bookkeeping, kissed distractive people and situations goodbye, and quit going to pointless networking meetings that drained you, but are you really
working ON your business? A portion of you may be doing so. I find that many small business owners find themselves feeding their bank account instead of building their business, because they aren’t consistently working ON their business.
Keep reading to discover six things that will get you back into working on business. Implement these now and you can raise your business to the next level of success.
What You Need to Do Now to Work ON Your Small Business
When’s the last time you did a brainstorm session? If you answered “never” or “it’s been a while,” then you may want to put this on your schedule right now. The key to a successful brainstorm session is to let your ideas flow without censoring them. Grab a pen and pad of paper, notebook or slide on up and get cozy with a white board. You could use Word or a text editor, but sometimes it’s better to write your business ideas down. This way you can feel them moving through you and onto the paper. If you write down an idea that seems super crazy, leave it. You never know what will jumpstart other ideas. Who knows? You may have a multi-million dollar idea that can catapult you and your business to the top in no time. Start storming today!
Collaborate and Partner
These two may scare you to death! Look. I get it. You may have tried to collaborate and partner with others in the past only to have it backfire. Maybe you lost money on a partnership that had to be dissolved. Maybe someone took your ideas, used them, and didn’t give you credit or pay you. Now that you’ve learned from your mistakes and are stronger and more confident, you can choose collaborators and partners wisely. Like a brainstorm session, you can sit down to find out who your ideal person is to collaborate and partner with in business. If you’re unsure, hire a business consultant or coach who can guide you toward the answer. Once you have your ideal collaborator and partner, look for those who are a match. You can start by perusing LinkedIn. Join your local chamber of commerce (if you haven’t done so). You may even consider getting a membership to a reputable collaboration group, like Spark & Hustle.
Scheme and Strategize
You may be shaking your head and saying, “Scheme. I’m not a supervillain who wants to take over the world!” I’m not talking about that kind of scheme, even though you probably could learn a thing or two from the Joker and Lex Luthor. I mean scheme in the way of plotting your small business’s success. For example, if you don’t have a solid expansion strategy or social marketing plan, you’ll struggle to sell (perhaps you are now) your products and services. If your marketing is outdated, you won’t boost sales. A tailored marketing strategy can position your business to capture leads and sales for years to come.
Work with Purpose
I’m sure you’ve heard that it’s important to know your BIG WHY for starting a business. So, why did your start your business? If you know the answer, great! If you don’t know the answer, you may be in trouble. For example, if you created a non-profit business that helps autistic teenagers find jobs. Your BIG WHY for starting the business could be that you have an autistic son or daughter who had difficulty finding a job. If you helped your child find a job, you may have wanted to start a network to help other autistic teens across the nation find work, so they can build necessary workforce skills. If you’re excited and/or content with your work and business, you’re working with purpose. If not, you may want to retreat and think about what would make you jump out of bed in the morning and shout, “I’m ready to do this! Let’s go!” Keep in mind that you want to create value for others before you ask for it back. Give without the intention of getting and you will get more in return.
Continue to Work ON Your Small Business
Promise me and most importantly, promise yourself, that from this point forward you’ll work ON your business! Embrace strategic planning and create a business and marketing strategy and plan that can move your small business forward. If you’re burned out or not fulfilled, find out why. Perhaps you’re in the wrong business. Or maybe the small business you started 5 years ago isn’t aligned with who you are today. Don’t wait to figure it out! The longer you do, the more money and time you lose. Take back your business! Get a business strategy that will put you on the path to success now and the future.
If you’re having trouble working in your business, give me a call, stop by the office, or shoot me an email. Let me develop a plan and strategy to get you back into your business ASAP! Let’s. Make. It. Happen. Together, we can achieve the kind of success you’ve only dreamed of!
Coach Jenn Lee is a small biz strategist, marketing consultant and rockin’ high energy motivational speaker, and the founder of The Work Creative. Obsessed with small business owners and corporations who “get it” Jenn leverages her 25 years corporate sales and marketing experience to speak to small business owners, sales teams and companies across the nation. Her spot-on advice has made her a regular contributor on Orlando’s FOX News, and FOX Business Network, and is often featured in entrepreneurial podcasts and quoted in national magazines . Follow along at @coachjennlee