Summer Slackoff Can Decrease Your Small Business Revenue
“It’s summer! No one is interested in business right now.” Huh, where did you get this idea? It’s simply not true, yet I bet many of you think it is and its going to cost you big time in your business. I’ve got a few strategies for making the next few months profitable. First things first, get this crazy notion that no one does business over the summer, out of your head. The more you say it, the more you convince yourself and others that the summer is not the right time to do business with you.
The fact is you can stay ahead of the competition while they’re off on a two-week Caribbean vacation or booking weekend after weekend retreat. You, on the other hand, can build up your small business so you don’t scramble in September to find new leads and close sales.
7 Smart Ways to Avoid Summer Slackoff
Business opportunities occur year round. Instead of giving yourself permission to slack off during the summer months, here are seven ways to leverage your time in ways that will draw more business to you.
1. Balance vacation time.
Plan your vacation time accordingly. If you’re taking a long weekend or stretch of time off, schedule the SAME workload around it. You may have to get up earlier for a week or work through one weekend to take the next off.
2. Get creative with pitches.
Use the fact that people are taking time off (and they’re trying to cram in more, too) to go on vacation.
Don’t be tempted to slip into a ‘communications coma’ by reaching out less. Update your clients once a week with that is happening with their accounts. Pitch potential new clients with your products and/or services. Stay laser focused on your clients and their goals as well as your small business goals. Keep the ball moving and brainstorm for steps you may want to take to improve your products and/or services and overall position of your small business.
3. Create a summer promo.
Consider creating a summer promo that makes sense. As an example, if you own a photo organizing business you know that family reunions are huge in the summer because kids are out of school and it’s easy to get everyone together. You could create a ‘Scanunion’ promo encouraging them to have their families bring their best photos, rent a photo scanner and scan for all to share! Get creative and stand out from the crowd.
4. Take an assessment.
The summer is a great time to assess the progress of your business. Did you meet your first and second quarter sales goals? Is your business on track to meet its year-end sales goals? Are you managing your time well? Take a step back and evaluate your business. Tweak areas that require improvement. Or hire a business coach or consultant who can help you take your small business to the next level.
5. Brainstorm for new ideas.
Summertime can bring out your “inner child” who wants have fun in the sun. Tap into your creativity and schedule a weekend brainstorming session, while lying on the beach. Grab a few local entrepreneurial friends and make it an informal mini retreat. Brainstorm crazy, wild ideas and once exhausted, evaluate to find those hidden gems that can be used in your small business right now.
6. Take advantage of competitors’ laziness.
While your competitors are sipping margaritas on the beach and reading the latest romance novel, you can take advantage of their laziness by connecting with clients and potential clients through email marketing and social media. Hold a contest to gain new followers and likes and engage your current community. Use the power of social media to drive traffic to your website and business.
7. Swim with the sharks!
Sharks in the Shark Tank that is, or hang out with Marcus Lemonis from The Profit or marvel in how Gordon Ramsey turns a disastrous restaurant into a five star dining experience. Take this time to catch up on these entrepreneurial TV shows (Netflix rocks!) and others that may inspire your next big marketing idea.
Choose Not to Get Off Track in the summer (Or Choose to Lose Business)
See. It’s not hard to focus on your business during the summer, right?
Getting off track and checking out during the summery months is not an option for those who want to dominate their small business.
If this post has left you feeling like you can’t enjoy the summer, call me. You can’t allow temptation and excuses to lure you away from your small business. People want your products and services. Let my rock star team plan and execute a business and marketing strategy and plan for you that will have you working year round, with short breaks in between.
Give me a call, stop by the office, or shoot me an email. And follow along @coachjennlee. Let’s. Make. It. Happen. Together, we can achieve the kind of success you’ve only dreamed of!
Coach Jenn Lee is a small biz strategist, marketing consultant and rockin’ high energy motivational speaker, and the founder of The Work Creative. Obsessed with small business owners and corporations who “get it” Jenn leverages her 25 years corporate sales and marketing experience to speak to small business owners, sales teams and companies across the nation. Her spot-on advice has made her a regular contributor on Orlando’s FOX News, and FOX Business Network, and is often featured in entrepreneurial podcasts and quoted in national magazines . Follow along at @coachjennlee